Everyone dreams of going viral, but let’s face it—just because you get millions of views doesn’t mean you’ll start raking in the money.
Take this influencer, for example: 2.6 million followers and ZERO sales.
Yes, you read that right. She couldn’t even sell 36 t-shirts.
It’s a hard truth for anyone who thinks that viral fame automatically equals success.
So, what’s going wrong?
Going Viral Doesn’t Equal Trust or Sales
Here’s the reality: Going viral doesn’t automatically build trust with your audience. It doesn’t create loyal followers, and it doesn’t guarantee sales.
Sure, viral videos might bring in views and a bit of cash from ad revenue, but it’s unpredictable. It’s a gamble.
Many creators with millions of views or thousands of followers are still struggling to make money.
Why? Because they haven’t figured out how to convert those views into customers.
They’ve built an audience of random people who liked one viral video, but not a community of followers who trust them and want to buy from them.
The Real Problem: Entertaining Content Without Demand
Their content is likely entertaining, but it doesn’t create any demand for the products they’re selling. Too often, creators focus on delivering value-driven content (how-to videos, tips, etc.) that doesn’t emotionally connect with their audience or speak to their pain points.
Here’s the trap: If you spend all your time giving free value without positioning your offer, you’ll get views—but no sales.
How to Make Money Instead of Just Getting Views
Instead of focusing on going viral, focus on creating content that makes people want to buy from you. Here’s how:
- Highlight pain points your audience didn’t even realize they had.
- Create Aha moments that make them think, “Wow, I need that!”
- Talk about the cost of staying stuck in their current situation.
- Make your audience feel seen by addressing their struggles and desires.
- Use subtle calls to action to guide them toward taking the next step.
- Build an audience that trusts you by connecting authentically through storytelling and hooks.
Turning Attention into Income
The key is to use hooks and storytelling to grab attention, and then position your offerings in a way that makes them irresistible.
That’s exactly what I teach in my program.
If you’re tired of chasing views with no results and want to start converting followers into paying customers, check out my TikTok Profit Pro program. Stop focusing on viral trends and start building an audience that trusts you and buys from you.
