With the TikTok ban already in motion, it’s uncertain whether other countries will follow suit.
While the UK seems unlikely to take this step, it’s always best to have a strategy in place.
Regardless of what happens, these steps will help you gain more reach, attract attention to your brand, and even monetize your content more effectively.
How to Safeguard Your Audience & Expand Your Reach
- Cross-Promote on Instagram
- Link your Instagram account in your TikTok bio.
- Inform your audience through posts and stories.
- Use captions to encourage followers to connect with you on Instagram.
- Consider making your Instagram profile private with an enticing message like, “Only cool people follow me!” to spark curiosity and FOMO.
- Drive Traffic to Instagram with ‘Part Two’ Content
- Post on TikTok and tell viewers the rest of the content is on your Instagram or Instagram Stories.
- This encourages followers to engage with you on multiple platforms.
- Backup Your TikTok Videos Without the Watermark
- Use TikTok’s data download feature in Settings.
- Use a Chrome extension to mass-download videos.
- Websites like SnapTik, SSSTikTok, and MusicallyDown can also help remove watermarks.
- Leverage Email Marketing
- Build an email list using free tools like ConvertKit.
- Keep your audience engaged beyond social media.
Why TikTok Might Not Be Banned for Long
- Political Pushback
- U.S. Senator Ed Markey is actively opposing the ban, citing the economic impact and job losses.
- TikTok contributed $24 billion to the U.S. economy in 2023 and supports over 220,000 jobs.
- Trump’s Support for TikTok
- Donald Trump has publicly expressed his fondness for TikTok, acknowledging its influence.
- He hinted that he might take action to prevent the ban.
Final Thoughts
Don’t rely on just one platform—diversify your brand presence.
If you’re serious about growing your reach and future-proofing your content, check out my YouTube Masterclass on the best social media platforms for creators and businesses.
📺 Watch the full video for in-depth strategies and tutorials!
