If you’ve been scrolling through social media lately, you may have noticed something feels off. User-Generated Content (UGC), once the gold standard of social media marketing, is no longer making the same impact it used to.
From TikTok to Instagram, UGC is starting to feel a bit too polished, predictable, and even a little fake. As a result, audiences are no longer connecting with this content in the way they once did.
So, what’s next? If you’re a brand or creator, you need to rethink your strategy. The rise of Employer-Generated Content (EGC) is changing the game, and this trend could be the key to gaining your audience’s trust and keeping them engaged.
But that’s not all—creating your own digital products could be the next step toward building a sustainable and scalable revenue stream. Here’s how to leverage both EGC and digital products to take your content and business to the next level.
The Decline of User-Generated Content (UGC)
User-Generated Content (UGC) was once the darling of social media. Brands loved it because it felt authentic, creators embraced it because it was a great way to make money, and audiences ate it up. But things have changed. Today, UGC often feels too polished, too scripted, and too predictable.
When you see another influencer touting a brand in the same way as hundreds of others, it doesn’t feel genuine. The trust that was built through these types of content is now quickly broken as audiences can spot the sales pitch a mile away. So, where do brands and creators turn when UGC starts falling flat?
The Rise of Employer-Generated Content (EGC)
Enter Employer-Generated Content (EGC)—a refreshing, authentic alternative to UGC. Unlike influencer content, EGC comes directly from the people who are deeply involved in building and growing the brand. It’s not coming from influencers juggling 10 different sponsorships; it’s real people showing the behind-the-scenes moments that make your brand unique.
EGC content includes things like behind-the-scenes clips, bloopers, funny moments, day-in-the-life vlogs, and memes. The key to EGC is its raw, relatable, and unpolished nature. When people feel connected to the individuals behind a brand, it builds trust—and that trust can drive engagement and sales.
Top agencies and brands have already embraced EGC because it’s transparent and real. It’s not about trying too hard to make something perfect; it’s about letting your audience see the people who make the brand come to life. Whether you’re a solo creator or have a team, creating authentic content doesn’t require a large budget or fancy equipment. Sometimes, the simplest moments are the most impactful.
How to Start Using EGC
You don’t need to have a big team or tons of fancy equipment to start creating EGC. Start by showing the behind-the-scenes of your work, sharing bloopers, and offering a glimpse into your day-to-day. You can share this content in Instagram stories, TikTok, or any other platform that allows you to post short, casual clips.
For example:
- Behind-the-scenes: Show your process for brainstorming or working on new content.
- Funny or relatable memes: Share moments that your audience can relate to.
- Day-in-the-life: Let your audience see how you work, how you balance tasks, or how you create your content.
By sharing these personal and authentic moments, you’re giving your audience a chance to connect with you on a deeper level. Over time, this will build trust and loyalty—and keep your followers coming back for more.
Why Digital Products Are a Game-Changer
While EGC is vital for building trust and engagement, it’s also crucial to focus on creating digital products. Digital products, such as eBooks, online courses, templates, presets, and cheat sheets, are a great way for creators to monetize their knowledge and experience.
The beauty of digital products is that they can provide a consistent and scalable revenue stream. You can sell these products over and over again without additional effort once they’re created. This creates an opportunity for passive income, which is essential for any content creator or entrepreneur looking to grow their business sustainably.
How to Get Started with Digital Products
Creating your own digital products doesn’t have to be complicated. Start by identifying what value you can provide. What are you knowledgeable about? What can you teach others? Here are a few ideas:
- Interior designers could create eBooks or guides on design principles.
- Fitness coaches could create workout routines or nutrition guides.
- Content creators could create templates, presets, or video editing guides.
The possibilities are endless, and the best part is you can create these products based on your expertise and passion. Once your product is ready, you can sell it on platforms like Etsy, Gumroad, or even directly from your website. If you have an email list, that’s a great way to market your digital products directly to your most engaged followers.
Conclusion
The landscape of social media and online marketing is evolving. While UGC may no longer hold the same appeal, Employer-Generated Content offers an authentic, relatable alternative that can help you build trust and keep your audience engaged.
Pair that with the power of digital products, and you have a strategy that not only nurtures relationships but also drives revenue.
For more detailed strategies and actionable steps, be sure to check out the full video on my YouTube channel.
Don’t miss out on the chance to revolutionize your content and business approach—start leveraging EGC and digital products today!
