If you’ve been paying attention to social media trends lately, you’ve probably noticed that content is starting to feel off.
User-Generated Content (UGC)—once the secret sauce for engagement—now feels overly polished, too perfect, and even cheesy at times.
Audiences, including you and me, are starting to tune out. We’re not buying it anymore. It’s all too predictable, and as a result, UGC is quickly becoming background noise.
So, what’s the next big thing? It’s something called Employer-Generated Content (EGC), and it’s changing the game for brands that want to stand out and build real trust with their audience.
Why EGC Works
Instead of relying on influencers or creators who juggle multiple brand deals and sponsorships, EGC comes from the people who actually work for your brand—the people who breathe life into it every day. It’s raw, it’s authentic, and it’s real. Whether it’s behind-the-scenes content, bloopers, memes, or a day-in-the-life glimpse, EGC brings your audience closer to the real story behind your brand.
The beauty of EGC is that it’s transparent and relatable, which makes it resonate with audiences more than the predictable, overly polished influencer content. It’s not about being perfect; it’s about showing who you are and what you do in a way that feels real. EGC builds trust almost instantly by allowing your followers to connect with your brand on a personal level.
What Makes EGC Different?
Top agencies are jumping on board with EGC because it’s not boring or forced—it’s genuine and it gets results without trying too hard. Best of all, you don’t need a big team or a huge following to make EGC work for you. Whether you’re a solo entrepreneur or have a small team, you can easily implement EGC into your strategy.
EGC doesn’t need to go on your main feed—it can live in your stories or short-form content, creating a more intimate and engaging experience for your followers. It’s an easy way to stand out from the crowded feed and offer something your audience craves: authenticity.
How to Start Using EGC
You might be thinking, “I don’t know where to start.” Don’t worry, I’ve got you covered. You can even use these content ideas for your stories, which offer more personal, real-time engagement with your audience. The best part? You don’t need to be on camera or have a big team to make it work.
Want to Learn More?
If you’re ready to start using EGC to build trust and sales, check out my YouTube video HERE where I break down the strategy and show you how to implement it right away.
Speaking of EGC…
I’ve put together a 365-day content strategy for EGC, with specific ideas for each day of the year. From behind-the-scenes content to funny memes to shoutouts, there are endless ways you can use EGC to connect with your audience.
Imagine having fresh, relatable content to post every day without overthinking it.
You can download it by clicking here that’ll take the guesswork out of your content creation.
