TikTok has undergone a major transformation, becoming more search-driven and interest-based like YouTube.
As a result, hashtags now play a vital role in categorizing your content, increasing discoverability, and helping you connect with the right audience. But not all hashtags are created equal, and using them effectively can make or break your growth.
A strong hashtag strategy combines broad, niche, and branded hashtags. Broad hashtags (e.g., #SocialMedia) signal the general theme of your content, while niche hashtags (e.g., #TikTokEditingTips) align with specific search terms that your audience might use. Branded hashtags can establish your authority and make it easier for followers to find your content across platforms.
Avoid common mistakes like overusing highly competitive hashtags such as #FYP, which dilute your reach by targeting a massive but unfocused audience. Instead, balance your strategy by using hashtags with varying levels of competition to improve your chances of ranking and reaching the right viewers.
Hashtags aren’t just about TikTok visibility; they can boost your presence on Google, enhancing your brand’s overall discoverability. With the right approach, you’ll see more views, better engagement, and a stronger connection with your audience.
Want the full breakdown of how to select, combine, and optimize hashtags for growth?
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