The Massive Shift on TikTok: What You Need to Know
TikTok has undergone a significant transformation since its early days, where viral trends and short, snappy content ruled the platform.
If you’ve been around since 2019, you probably remember the days when just posting a random clips could skyrocket your views.
But as 2023 progresses, TikTok has evolved—and so should your strategy.
What’s Changed?
One of the most notable shifts is TikTok’s push towards longer content. While trending sounds and quick clips once dominated, the platform is now rewarding creators who produce minute-plus videos.
This move aligns with TikTok’s broader goal to become more than just a hub for trends—it’s evolving into a space for more substantial, engaging content.
Photo carousels, live streams, and even landscape mode are now key features, each designed to keep users on the platform longer and foster deeper connections.
TikTok isn’t just competing with other social platforms anymore; it’s going head-to-head with giants like YouTube and Netflix, aiming to be your go-to source for entertainment and information.
Why This Matters for You
If you’re still relying on old TikTok tactics—like short videos paired with trending sounds—your growth may have stalled. To thrive on TikTok today, it’s crucial to adapt to these changes, focusing on creating more engaging, long-form content that resonates with your audience.
Curious to learn more about how to navigate this new TikTok landscape and make the most of these shifts?
Watch the full video where I break down all the details and share tips to help you grow your account effectively.
Click here to watch!
