Major Social Media Strategy Shift 2024: What You Need to Know

A massive shift is occurring across social media platforms, as highlighted by recent insights from HubSpot and Vogue Business. Here’s what’s happening:

The Rise of Authentic Content

1. Gen Z’s Preferences: According to recent reports, Gen Z prefers YouTube for consuming and sharing content. TikTok and Instagram are also popular, even surpassing Google for local business searches.
2. Shift in Content Style: Well-known entrepreneur Gary Vaynerchuk has pointed out that the era of hyper-polished, over-edited content is fading. Authentic, spontaneous content is now taking the spotlight.

Key Trends

1. Less Polished, More Real: Content that is less edited and more genuine is seeing greater engagement. Creators like Sam Sule are embracing this unfiltered approach, leading to increased trust and relatability.
2. Low-Content Appeal: Low-edit content, similar to Vine’s authentic style, is becoming more popular. This type of content is easier to watch and fits well into the relaxed, at-home environment many people prefer now.

Implications for Creators and Businesses

1. Ease of Entry: This shift lowers the barrier for entry, allowing creators and businesses to focus more on substance rather than high production quality.
2. Combination of Info and Entertainment: Combining valuable information with entertaining content can be particularly effective. This approach is more shareable and relatable, resonating better with audiences.

What’s Next?

These trends suggest a significant change in how content will be consumed and produced. The focus is moving towards authenticity and simplicity, which could reshape the landscape of social media in the coming years.

Curious about how to adapt to these changes and what this means for your content strategy?

Watch the full video to dive deeper into these trends and discover practical tips for embracing this new era of social media.

P.S